Marketing Manager

One of my clients, Castle Island Brewery in Norwood, is looking for a Marketing Manager.  Here’s a quick intro: Castle Island is looking for a Marketing Manager to join the team at our Norwood, MA brewery. We’re a rapidly growing brand looking to take things to the next level, but we need the help of…

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Marketing Analytics

Marketing Analytics

In gearing up for 2016, I did some research on Marketing Analytics trends for 2016 and found a great article from MarketingProfs.com.  The article’s first point on the use of predictive and prescriptive analytics ties into another area I’ve been looking into, lead scoring. In the article, the author, Joshua Reynolds, says “Predictive analytics is…

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