Marketing Analytics

Marketing Analytics

In gearing up for 2016, I did some research on Marketing Analytics trends for 2016 and found a great article from MarketingProfs.com.  The article’s first point on the use of predictive and prescriptive analytics ties into another area I’ve been looking into, lead scoring. In the article, the author, Joshua Reynolds, says “Predictive analytics is…

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Emmy Analytics

Emmy Analytics

What Analytics are Important to You? One of the first steps in our analytics process is to identify what business challenge or question you are looking to analyze, then pinpoint the metrics that can be used to build a model that would provide insight and answers to your issue. As I was watching the Emmy…

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Big Data

Big Data ≠ Big Company

Just because you’re not a big company doesn’t mean you don’t have big data. Your data may not be as big, but your data is big to you. Your business is accumulating data every day, from many sources, in many formats and at a fast pace. That’s Big Data. What is Big Data? Let’s start…

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Know your customers

Know All You Can About Your Customers

Who are your customers?  Where are they from? What’s the best way to communicate with them?  Do you consider their ethnic background when planning on speaking with them?  If not, you should take in account their culture and the cultural differences that you have with them.  What is culture?  Culture, as defined on Dictionary.com is:…

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