There are going to be many businesses that do not come back from this pandemic, not because of the lost revenue, but because of their lack of character during the crisis. Difficult times often reveal a person’s true character, the same goes for a business. I have been amazed at the self-serving behavior that some…
Tag Archives: Marketing
Marketing Manager
One of my clients, Castle Island Brewery in Norwood, is looking for a Marketing Manager. Here’s a quick intro: Castle Island is looking for a Marketing Manager to join the team at our Norwood, MA brewery. We’re a rapidly growing brand looking to take things to the next level, but we need the help of…
Marketing Analytics
In gearing up for 2016, I did some research on Marketing Analytics trends for 2016 and found a great article from MarketingProfs.com. The article’s first point on the use of predictive and prescriptive analytics ties into another area I’ve been looking into, lead scoring. In the article, the author, Joshua Reynolds, says “Predictive analytics is…