“I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the…
Category Archives: Analytics
What makes good data policy?
The Bain 400 I recently read a white paper from Bain & Company titled “The value of Big Data: How analytics differentiates winners”. The paper explained the results of a survey Bain did with 400 companies from around the world, most with revenues of more than $1 billion. The paper explored their data, data policy and analytics…
Sample Size It
Sample Size It When it comes to survey’s one of the most common questions is “How many completed survey’s do we need?” The most important factor to consider is the margin of error that you are comfortable with. Before we get to that, let’s address a big misconceptions about sample sizes. Population Size The first…
Marketing Analytics
In gearing up for 2016, I did some research on Marketing Analytics trends for 2016 and found a great article from MarketingProfs.com. The article’s first point on the use of predictive and prescriptive analytics ties into another area I’ve been looking into, lead scoring. In the article, the author, Joshua Reynolds, says “Predictive analytics is…
Emmy Analytics
What Analytics are Important to You? One of the first steps in our analytics process is to identify what business challenge or question you are looking to analyze, then pinpoint the metrics that can be used to build a model that would provide insight and answers to your issue. As I was watching the Emmy…
Big Data ≠ Big Company
Just because you’re not a big company doesn’t mean you don’t have big data. Your data may not be as big, but your data is big to you. Your business is accumulating data every day, from many sources, in many formats and at a fast pace. That’s Big Data. What is Big Data? Let’s start…