Beer Geeks, Beer Lovers and Beer Drinkers,
First –
Thank you for taking a minute or two to complete this 11 question survey. Any information collected here will only be used for this project and will not be used to sell you stuff, market you stuff, send you stuff, or any other stuff. If you are interested, all the results will be shared along with a detailed analysis.
Second –
I have been involved in the Massachusetts beer industry for close to 20 years. I was part of the team that built Tremont Brewery (where the name for my consulting practice came from) into one of the most respect breweries in the late 1990’s through 2000’s. Today I am proud to have some great breweries as clients. One of the biggest differences in the industry from my Tremont days is the explosion of Taprooms. When I was at Tremont we gave tours on Fridays and we’d be lucky to get 10 people to show up. Now beer drinkers drive 20, 40, 60 or more miles to go to a brewery/taproom and wait in line to buy beer, have a couple of pints, and turn around and drive home. This FASCINATES me and that is the purpose for this research – why are beer drinkers willing to put in this time investment, who are they, is this a fad?
Third –
Again, thanks
The Survey
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