Who is going to win an Oscar? The Oscars are this Sunday February 28th and this year there is no clear-cut favorite for Best Picture. With no clear-cut favorite the “experts” predictions are divided among all the nominees. Since the “experts” are split, I thought it would be interesting to see predictions from the social universe….
Author Archives: Tim Kaelin
New Year, New Goals, New Strategy
Welcome to 2016 A new year is often a time for small business owners to reflect on the last 12 months (what went well last year, what didn’t) and a time to plan and set goals for the next year (what needs to be accomplished this year, where do I want to be in 12…
Sample Size It
Sample Size It When it comes to survey’s one of the most common questions is “How many completed survey’s do we need?” The most important factor to consider is the margin of error that you are comfortable with. Before we get to that, let’s address a big misconceptions about sample sizes. Population Size The first…
Marketing Analytics
In gearing up for 2016, I did some research on Marketing Analytics trends for 2016 and found a great article from MarketingProfs.com. The article’s first point on the use of predictive and prescriptive analytics ties into another area I’ve been looking into, lead scoring. In the article, the author, Joshua Reynolds, says “Predictive analytics is…
Cage Match: CFO versus CPA
How are a CFO and a CPA different? Something I hear from prospects, colleagues, people at networking events is “Why do I need a CFO, my CPA looks at my numbers at the end of the year”. While having your CPA look over your numbers at year end is good, there will come a time…
Emmy Analytics
What Analytics are Important to You? One of the first steps in our analytics process is to identify what business challenge or question you are looking to analyze, then pinpoint the metrics that can be used to build a model that would provide insight and answers to your issue. As I was watching the Emmy…
Big Data ≠ Big Company
Just because you’re not a big company doesn’t mean you don’t have big data. Your data may not be as big, but your data is big to you. Your business is accumulating data every day, from many sources, in many formats and at a fast pace. That’s Big Data. What is Big Data? Let’s start…
Know All You Can About Your Customers
Who are your customers? Where are they from? What’s the best way to communicate with them? Do you consider their ethnic background when planning on speaking with them? If not, you should take in account their culture and the cultural differences that you have with them. What is culture? Culture, as defined on Dictionary.com is:…