Make Your Oscars Predictions

Who is going to win an Oscar? The Oscars are this Sunday February 28th and this year there is no clear-cut favorite for Best Picture.  With no clear-cut favorite the “experts” predictions are divided among all the nominees.  Since the “experts” are split, I thought it would be interesting to see predictions from the social universe….

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Sample Size

Sample Size It

Sample Size It When it comes to survey’s one of the most common questions is “How many completed survey’s do we need?” The most important factor to consider is the margin of error that you are comfortable with. Before we get to that, let’s address a big misconceptions about sample sizes. Population Size The first…

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Marketing Analytics

Marketing Analytics

In gearing up for 2016, I did some research on Marketing Analytics trends for 2016 and found a great article from MarketingProfs.com.  The article’s first point on the use of predictive and prescriptive analytics ties into another area I’ve been looking into, lead scoring. In the article, the author, Joshua Reynolds, says “Predictive analytics is…

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